Diamonds are a blonde girl’s best friend

The Blonde Life products are specifically created to make hair light & bright. They were born to make sure that blondes really do have more FUN! Worries about unhealthy bleached locks belong to the past as these products will make hair: gorgeous, shiny and healthy!

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The Blonde Life products are specifically created to make hair light & bright. They were born to make sure that blondes really do have more FUN! Worries about unhealthy bleached locks belong to the past as these products will make hair: gorgeous, shiny and healthy!

The Blonde Life products are specifically created to make hair light & bright. They were born to make sure that blondes really do have more FUN! Worries about unhealthy bleached locks belong to the past as these products will make hair: gorgeous, shiny and healthy!

Blonde Life is a lightening and brightening system created specifically for hair that’s been bleached, double-processed or lifted to new heights: gorgeous, shiny, healthy and intentionally blonde. Our Brightening Shampoo, Conditioner, Veil, Masque and Lightener banish the challenges of brassiness, off-tones, fading and damage that blondes face on a daily basis.

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shampoo_product

NEW: Brightening Veil

The line now includes a true all-in-one product. This care spray treats vulnerable blonde locks and protects them from mechanical, thermal, and UV damage. It wards off everything from UV to frizz. The result: the most beautifully brilliant, healthy looking blonde that shines bright!

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shampoo_product

Brightening Shampoo

This sulfate-free shampoo gently cleanses blonde hair and replenishes all vital nutrients – resulting in a brilliantly healthy blonde that glows with health! It not only washes away dirt but takes away the unwanted yellow tones that turn blonde hair brassy as well.

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Brightening Conditioner

Forget the heavy treatments that weigh down fine, blonde strands. This nourishing formula combines the lightness of a lotion and the power of a serum to give instant radiance and intense hydration without weighing blonde locks down.

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masque_product

Brightening Masque

This masque instantly hydrates, softens and illuminates blonde locks by neutralizing chlorine and removing trace minerals. It prevents perfect blonde locks from dulling and yellowing. Use Blonde Life Brightening Masque in addition to Brightening Shampoo & Conditioner up to 3 times per week for the best result.

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lightener_pwder_product

Lightening Powder

This breakthrough Blonde Life color product is especially for hairdressers as it will brighten up any salon visit! The powder enhances golden strands with an ultra-high-lift formula that safely kicks up to 9+ levels faster than any previous JOICO lightener. Thanks to the powerful conditioning formula: multiple applications are not damaging, breakage is reduced*, you bypass the difficulties of additives, it’s easy to rinse and remove, it can be used either with foils or without.

TECHNICALLY BLONDE

As all JOICO products the Blonde Life range features ingredients that ensure optimal hair health. The Brightening Shampoo, Conditioner and Masque care for hair thanks to the strand-strenghtening Arginine and an exotic blend of nutrient rich Tamanu and Monoi oils – all to banish the challenges of brassiness, off-tones, damage and fading that blondes would otherwise face. They replenish, hydrate and protect while providing maximum conditioning benefits for strong, healthy and luminous blonde hair.

Arginine: Helps to strengthen and reduce breakage for healthier blondes.


Tamanu Oil: Packed with Omega-6 and -9, this exotic oil from Southeast Asia deeply hydrates hair, bumps up shine, protects haircolor, and helps to smooth away brittleness with every single application.


Monoï Oil: Rich in essential fatty acids, this rare exotic blend of Coconut Oil and Tahitian Gardenia Flower fights frizz and boosts shine while protecting hair from environmental damage.


Natural Detoxifiers: Neutralize chlorine and remove trace minerals, knocking out brassy and yellow tones on contact to keep blondes bright and perfectly on-tone between touch-ups.


Bio-Advanced Peptide Complex: Our exclusive blend of smart, hair-identical keratins repairs hair from the inside out. These optimized proteins actively “seek out” and lock in on damaged sites, providing around-the-clock hair repair and protection. Thanks to this complex diamonds really are forever!

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